On The Move

First Smashburger Sizzles into Columbia Next Week

Dec 2, 2012

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COLUMBIA, SC - December 3, 2012 - Smashburger, the nation's fastest growing "better burger" restaurant brings its fresh approach to burgers to Columbia when it opens its first location in South Carolina. The new store will open on Wednesday, December 12 at 4601 Devine Street near the intersection with Fort Jackson Boulevard. Smashburger brings its juicy burgers that are smashed fresh and served delicious, along with its Haagen-Dazs® shakes.

Columbia's Smashburger will feature a special menu created with regional flavors and tastes in mind. The menu's specialty item is the Carolina Chili Burger, which features American cheese, beefy chili, chopped yellow onion, Duke's® Mayonnaise and coleslaw on a pretzel bun. Other menu items include Smashchicken sandwiches, black bean burgers, hot dogs and fresh market salads. Side items include five different kinds of fries, fried pickles and onions, chili and side salads. In addition, Smashburger will serve bottled regional microbrew, foreign and domestic beers.

At Smashburger, the secret is in the smash. It starts with 100-percent-fresh, never frozen, Certified Angus Beef, which is smashed on a 400 degree flat grill to sear in the juicy flavor. To further the "better burger" experience, the delicious burgers are served on a toasted artisan bun and topped with a selection of the freshest produce, real cheeses, and highest-quality condiments.

"Unlike other burger places, we don't squish. We smash," says Smashburger Founder Tom Ryan. "When you place your order, we spring into action. Smashing caramelizes the beef, creating a sear that locks in the juices as no other cooking method can. The result is a burger that's more tender and flavorful than anybody else's."

"We are very proud to open the first Smashburger in Columbia," says David Prokupek, Chairman and CEO of Smashburger. "Our local franchise partners have proven themselves in the fast casual food-service industry, and we know they will be great collaborators to help us grow the Smashburger brand throughout South Carolina."

"We're excited about bringing a better burger to Columbia," said Chuck Mayfield, Owner and General Manager of the Devine Street location. "The energy, quality and variety at Smashburger are far superior to anything in this area right now. The cooking technique, the local burgers, the variety of choices on the menu and the value will really appeal to anyone who is looking for great food in a timely fashion and comfortable environment."

About Smashburger

Smashburger, the country's fastest growing, fast casual "better burger" restaurant, is a fresh approach to burgers and restaurants as a whole.  Its hand-crafted burgers are made with fresh, never frozen, 100% Certified Angus Beef, that are "smashed", seared and seasoned on the grill to juicy perfection for every individual order.  Guests can create their own burger masterpiece or enjoy one Smashburger's innovative signature recipes-- including a unique burger for every local market that highlights the distinctive flavors of that region. Smashburger also serves tender marinated grilled or crispy chicken sandwiches, grilled and split hot dogs, freshly prepared salads, handspun Häagen-Dazs® shakes and an array of signature sides. Developed and owned by private equity firm Consumer Capital Partners (CCP), Smashburger operates and develops both corporate and multi-unit franchise territories across the country with 190 restaurants nationwide. With the commitment from its franchise partners to build 463 units, Smashburger is on target to have 500 plus stores in the next few years. Smashburger was also named to the 2011 Inc. 500 list and is the recipient of the International Council of Shopping Centers 2011 Hot Retailer Award. To learn more, visit www.smashburger.com.

About Consumer Capital Partners
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant industry. CCP has deep experience in the fields of private equity, brand, concept and product development and strategic consulting. To learn more about CCP, please visit www.consumercp.com.